delivering actionable insights


5W Consulting mining customer insights

What if you could actively listen to your customers? What if you could read their minds?

At 5W Consulting, we help you better listen to and understand your customers’ emotions, preferences, needs, wants and behaviours by mining online and social media data.

In 2012, more than 1.5 billion online users discussed almost every imaginable topic—both personal and professional. In the process, they generated billions of pieces of analysable public data offering an unprecedented opportunity for supporting decision making in businesses, organisations and governments. Yet extracting the relevant insights from the volume and flux of online data requires a unique mix of expertise and technology; this is where you can count on us.


“I keep six honest serving men, they taught me all I knew.
Their names are What and Why and When and How and Where and Who.” – Rudyard Kipling