What we do
We created our services to help you evaluate the value in looking at online and social media data and use this information to create business advantage whether in product development, customer service, or brand management.
If you are in governmental and non-governmental sectors, you will be better informed on your constituents and stakeholders to create more adopted policies, more support, and more effective campaigns
Areas of work
Whether you want to grow your business, develop innovative products, or improve customer service, you can deliver that, quicker, with the help of our services. We help you further understand what’s most valuable to you – your customers.
Strategic Market Evaluation
Detecting market, customer, competitor, and supplier trends to find new markets, consumer needs, opportunities, and threats.
Consumer & Brand Analysis
Assessing consumer perception, communications message & campaign effectiveness, and product launch evaluation.
Product Development
Uncovering user needs, different or new product use cases, product issues, evaluating newly released products, and analysing competing products.
Crisis & Campaign Analysis
Providing real-time monitoring & historic analysis of campaigns, campaign effectiveness, stakeholder mapping, and response & relief efforts.
Citizen & Public Opinion
Revealing the views on topics such as politics, current and proposed legislation and regulations, health, and environment.
Investigative Research
Supplementing information gathering in investigations in topics such as regulatory and consumer rights breaches and due diligence reviews.Contact us to explore how you can benefit from our work.
What Makes Us Different?
Understandably, clients initially confuse us with social media agencies, traditional research or our work with the output of in-house monitoring tools.
We are not a social media agency but we can work with your agency; we don’t create content and manage communities or campaigns but your agency can build on the insights we uncover to help them drive better content creation and engaging campaigns for you.
Our work complements traditional market research you use by adding a new dimension to the outcomes. Online and social media research can analyse almost real time data; is passive helping observe natural and sometimes fleeting reported behaviour, and can be trended over custom periods of time to answer questions specific to you.
Almost everyone we speak to agrees that social media monitoring doesn’t mean social media research. Monitoring solutions are built for brand and PR monitoring and offer engagement capabilities allowing organisations to be in touch with their audiences, which is great. Yet, you know that beautiful dashboards and graphs aren’t enough to drive strategic thinking.
Any insights research requires more than a tool and a community manager to conduct it; it requires a complex mix of tools and expertise and a large dose of patience to extract strategic insights from the sea of data. This is what you can count on: we understand your objectives and priorities, and we invest our expertise and resources to dig deep into the data and present you with meaningful insights and knowledge, and not just numbers.
We can research topics in Arabic, English, French and Spanish data, 4 of the top most spoken languages in Europe, the Middle-East and North Africa. Find out more about our approach
